Looking For A Cost Effective Method To Gain Exposure? Read on!If you are self employed or are a small business owner, you’ll want to stay informed on every top home based business idea available. Although building a successful business in the current economic climate may seem impossible, keep reading and you’ll learn some cheap and easy methods to drive your business into profitability…and beyond!The internet is one resource that is very often overlooked by home based business owners. With a little effort, exposure through the internet can increase your sales by exponential proportions.You Need Multiple Exposures Before Making a SaleAnyone who has tried to sell a product is aware that it can take multiple exposures, up to 12 actually, before a consumer is willing to make a purchase. Traditional methods of advertising can produce this level of exposure but it can be costly and is typically out-of-reach for home based business owners.The internet is an inexpensive and effective alternative for any small business. Focusing on a product or service and presenting this to each visitor on your website and blogs can be the top home based business idea you’ve been looking for.Follow These Steps:1. Place a bookmarking link at the top of your website’s home page. Include text asking each visitor to bookmark your site. Visitors are more likely to return once they’ve done this.2. Set up a blog and update its content regularly. Blogs have become a very popular way to gain exposure and your business is no exception. Prominently display subscription links for RSS feeds to your blog and offer email update subscriptions.3. Sending out a newsletter each month is a good way to draw visitors back to your site. Be sure to include information that is both relevant to your audience and related to your product or service wherever possible.A newsletter sent out once each month is reasonable to keep in touch with past visitors and potential customers. Be careful not to send too many emails out to your subscriber list. If they feel they’re being spammed, they are likely to unsubscribe.4. Encourage new visitors to sign up for your mailing list by adding a sign-up button to each web page. Also include a sign-up link on the sidebar of your blog. This will automate the addition of a sign-up link to all subsequent blogs.Don’t Be Shy!Keep in mind there exists a balance between building relationships and credibility as well as your ultimate goal of making a sale. Don’t be shy about asking people to purchase your product or service whenever you follow-up with potential customers.As you can see, the advice laid out in this top home based business idea illustrates how to generate more exposure to your customer base through consistent quality communication via the internet.
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